Heidi
Herrman

Bio

Heidi Herrman is a seasoned freelance apparel designer with over 25 years of experience partnering with leading fashion and lifestyle brands. Specializing in women’s and men’s apparel, she delivers end-to-end design solutions that balance creativity, functionality, and brand strategy. As the founder of her own design consultancy, Heidi collaborates closely with clients to bring products to life—from initial concept through development—ensuring alignment with brand identity and market trends. Her diverse portfolio includes work with Lee Jeans, Tommy Hilfiger, Converse, Dillard’s, and Bass Pro Shops, among many others. Passionate about craftsmanship, sustainability, and thoughtful design, Heidi excels at helping brands create compelling collections that drive growth and inspire consumer connection.

Work experience

  • Senior Freelance Designer & Production Consultant | Heidi Herrman (2000 - Present)
  • Design Director & Senior Designer (Freelance)| Bass Pro Shops (2022 - 2024)
  • Senior Textile Product Designer (Freelance) | Big Blanket Co. (2021 - 2022)
  • Senior Designer | Bass Pro Shops (2018 - 2021)
  • Senior Freelance Designer | Lee Jeans (2018)
  • Senior Designer & Merchandise Manager | OMNi Apparel Inc. (2014 - 2018)
  • Production Manager & Private Label Liason | Fencepost Productions (2012 - 2014)
  • Technical Designer (Contract) | Peruvian Connection (2011 - 2012)
  • Freelance Designer | 24 Seven Inc. (2000 - 2005)

Education

Kansas State University | Bachelor of Science, Apparel Design